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Crowdsourcing creative work
(詳細はCrowdsourcing may be appropriate when experts are in scarce supply, multiple diverse ideas and/or contextual insights are needed. Creative crowdsourcing, or crowd creativity,〔(【引用サイトリンク】title= Crowd Creativity )〕 may tap into online communities to source creative projects spanning graphic design, crowdsourcing architecture, apparel design, advertising, movies, writing, illustration, etc.
Creative crowdsourcing benefits from the unique properties of the web: it allows users to collaborate remotely in a single web environment. Although creative crowdsourcing represents one possible method for requesting and collecting innovative work, it is not the only means.
==History==
Jeff Howe of Wired Magazine first used the term "Crowdsourcing" in his 2006 article, "The Rise of Crowdsourcing." The phrase "crowdsourcing creative work" (CCW) was conceived at the Workshop on Crowdsourcing and Human Computation at CHI 2011.〔(【引用サイトリンク】title=CHI 2011 )〕
The Fast-moving consumer goods (FMCG) sector has increased investment in creative crowdsourcing in the past ten years, and top global brands have been particularly active since 2004.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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